Next Big Toy Craze in 2022

  • Next-Gen Creators:

Toys that inspire kids to create and share their own content (think stories, artwork, videos, and photos) – are at the upward push in 2022, with more toys that permit “next Gen Creators” to flex their imaginations and customize their very own play reports. at the same time as this trend focuses on developing new content and talent-building via construction, drawing, coding, photography, filmography, and many others., it's also a trend that encourages intergenerational play, allowing kids and parents to play and create together.

  • The Great Play Escape:

Get out on the road with these toys (or take a mental break!). Whether you are heading on a family vacation after two years of being cooped up at home or want to get away from everything, these toys focus on pure escapism. This trending toy includes compact toys and games that are ready to travel and are perfect for carrying around on the go. You can also embark on an imaginative adventure with holiday and internationally themed toys, puzzles and games. According to a Genius of Play survey, 76% of parents believe that play is an active escape from the pandemic reality, with "kidults" continuing to look at toys and games to relieve stress. This trend also takes gamers into the digital realm, unleashing the Metaverse and the endless possibilities it offers-from NFTs and AR / VR to toys related to online and video games.

  • Sensory Toys 2.0:

ASMR, short for Autonomous Sensory Meridian Response, has spurred the growth of viral videos on platforms such as TikTok, synonymous with creating warm, fuzzy, and Zen moments in everyday events. Social media is driving this trend, but it's physical, and in 2022 there will be more toys that stimulate the senses in exciting ways. Trends include light-up toys that can express the changing mood of children. A classic brand reinvented with a new fidget game. And new toys that continue to provide soothing, emotional comfort and support to children.

  • Toys for Social & Environmental Good:

From sustainability and endangered species protection to social justice and diversity, equity, and inclusiveness issues, products that talk the talk and walk the walk are resonating with consumers across all industries. As this trend continues to grow rapidly, toys have become a proven tool for getting children into critical issues as we aim to collectively build a happy and healthy future. rice field. 2022 will be flooded with toys that not only contain more sustainable materials but also emphasize efforts to teach children how to become better citizens of the world. In fact, according to a recent survey by the Toy Association, most parents (78%) say that toy sustainability is important to their children.

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