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Wholesale Ecommerce: Transforming B2B Shopping

by JSBlueRidge Wholesale 06 Sep 2023 0 comments

Wholesale Ecommerce: Transforming B2B Shopping

Wholesale ecommerce is evolving to meet the unique needs of B2B businesses. With BigCommerce's B2B Edition, you can enhance your SEO and customer experience while simplifying wholesale channel management.

Key Benefits of BigCommerce B2B Edition:

  1. Single Front and Back-End Experience: Consolidate your retail and wholesale channels onto a single site and back-end. Use BigCommerce's landing page to attract new wholesale clients and customize their experience based on their product and pricing requirements when they log in.

  2. Automated Customer Group Management: Assign wholesale customers to distinct customer groups to automatically tailor their site experience. This includes unique pricing, product offerings, re-ordering processes, and approval workflows.

  3. Built-In Price List Functionality: Customize prices and discounts down to the SKU level for each individual client using BigCommerce's built-in price list feature. Easily assign new price lists to customer groups or specific wholesale accounts.

Wholesale Case Studies:

Explore real-world success stories of businesses that have leveraged BigCommerce's B2B Edition:

  • The Beer Bat: Read how The Beer Bat achieved ecommerce success with BigCommerce.

  • Casey's Distributing: Discover how Casey's Distributing manages over 50,000 SKUs and sells wholesale sports memorabilia to over 2,000 retailers.

  • Tygris: Learn how TYGRIS pioneered B2B online sales and increased revenue by 138%.

Critical Features Out of the Box:

BigCommerce understands that wholesale customers have unique requirements. That's why our platform offers essential features:

  • Simplified Segmentation: Faceted search powered by Elasticsearch, including custom field support for refined searching. We also partner with Nextopia and offer punchout tools, including PunchOut2Go.

  • Wholesale-Specific Payment Solutions: Native CSR-generated quote management and bulk pricing, broken down to the SKU level for individual customers or customer groups, with no caps.

Resources & Blog:

  • Paradigm B2B Combine (Midmarket Edition): Download this report to learn how BigCommerce performs for B2B businesses.

  • A Closer Look at Wholesale Ecommerce: Dive deep into the needs of modern B2B buyers and the advantages of ecommerce for wholesale.

  • 7 B2B Ecommerce Trends: Explore the top trends shaping the B2B ecommerce landscape now and in the future.

  • How to Find the Right B2B Ecommerce Solution: Get expert advice on selecting the best B2B ecommerce platform for your business.

Whether you're in wholesale or B2B ecommerce, BigCommerce B2B Edition provides the tools and features you need to succeed. Contact our sales and support teams for more information.

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